You may have opened a magazine and seen Jessie J WHAMING and BANGING. This is because Jessie J fronts the new campaign for Pretty Polly's Statement Tights. The Do It Like a Dude singer plays an comic superhero in the ad, wearing a pin-stripe body suit, killer heels and a pair of black suspender tights.
The collection, designed by House of Holland as part of a collaboration, is available to buy on line. Other tights in the range are seamed or feature a collection of random letters.
David Hinchliffe, brand director at Pretty Polly told Grazia Daily: ‘She’s got awesome style, but her attitude as well as her persona make a terrific choice for our collection. 'The campaign is all about how our tights make a girl feel, it’s about empowering a girl when she’s wearing our products and recognising the effect she will have on the people around her.’ JoyofTights would say that all tights empower a girl and have an effect on those around her. Simple sheer black or tan tights can give you confidence as they improve the appearance of your legs. The sexiness of sheer nylon - even without the suspender look - can deliver a WHAM BANG to the guys around you.
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| Empowered by tights at work |
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| Start tights empowerment early |
Furthermore, wearing tights shows that you can be bothered to make the effort. Being seen to make the effort is increasingly important in a world where jobs and good males are in short supply. Taking the time and trouble to put on and wear a pair of tights, shows that you think you are worth it. If you don't think you are worth it (or others don't think you think you are worth it), others won't think you are worth it. Perhaps that is why some meditation techniques start by getting you to focus on your value.
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| Hooray! They think she's worth it |
A final reflection on the power of tights. Maybe in is no co-incidence that comic book super-heros ware tights. Just perhaps tights have some deep archetypal power they impart to those who wear them. In this light the Japanese cosplay policy that cos-players must wear tights is not a matter of propriety, but of keeping the power of the hero.
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| Don't be fooled by Pooh Bear. The Power of Pantyhose makes her a super-heroine |
Not that I am against Henry Holland tights. They are some of the coolest, trendiest tights around. Buy a pair now.
But I must say:
Pretty Polly aren't the only tights
The Pretty Polly campaign is
one of the rare times that we really get to see tights made to look so fun and refreshing. But even "plain" tights can be fun and sexy if matched with shorts or boots or even if you just have the courage to show all your legs. Tights can change your mind. Wear your tights with pride and you will feel more powerful and more sexy.
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| Show your legs and stand proud in your tights and heels |
Have a look around there are lots of cool styles and patterns out there. These tights are maybe trying too hard - lacy suspender and fishnet. But there are lots of suspender tights out there.
And how about these for seamed tights. (OK I admit this picture is a bit of soft tights porn aimed at guys. But you can see how sexy guys think these seams are by the fact these pictures are taken).
Jesse J made stars on your tights famous. Or perhaps she made stars of tights.
Here are some different starry tights. These have a more magical feel. Perhaps Hermine had them on at the Hogwarts ball.
Or for something completely different try some stripes.
Whatever you do experience the power of tights.
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