Tights in the sales

Good buys - anytime

We don't go to the sales to buy tights, we go to buy important things like shoes, and more shoes.  But in case you come across some tights in the sales here are some tips.

1.  Buy everyday tights you know you will wear.  Sheer tan tights are always good to give that bare leg look or to wear under jeans.  Sheer blacks can add a bit of sex appeal for the office or a night out.  And 60 denier black opaques are a must for the cold weather.  Especially with the upcoming VAT hike it is worth stocking up on tights.

Don't forget the tan tights

2. Buy those classic brand tights like Wolford that you couldn't normally afford.  Such tights are classic for a reason, but "classic" is only worth the extra expense when its been reduced at sale time.  Studies should that expensive goodies make us happier (even when the product is no better - if Boots own 10 denier tan were packaged as Wolfords you would still get more pleasure because you paid ££££s for them).  So buying your Wolfords in the sale means you are happy (expensive tights) but not broke.

3. Don't assume that since you have been lured into the store by the bargains in the window, tights or anything else in the store is a bargain.  Psychologically those headline savings from the window bias your view of all other reductions.

See your doctor?

4. After you have searched for and found those leopard print peep toes for £10, you'll be on an adrenaline high, don't let this rush of feeling good cause you to buy tights or other accessories you don't need.

5.Don't take any notice of "reduced from".  The tights may have been reduced from £15, but they still have a swirly pattern that makes you nauseous or are so ultra-shiny tan that they will make your legs look as if they are wrapped in sausage skins.  Perhaps they are so reduced because they are so not in fashion.

6. Don't be forced into buying by "last day of sale" or "must end soon" signs.  They play on the fact that you think you'll feel bad if you come back and the "bargain" tights are gone. If don't really want the tights now, you don't really want them.  If they are gone later in the day, good old cognitive dissonance reduction will kick it and you will find you never wanted them

7. You are up at 4am to queue for whose killer heels, then  miss them because some bitch kicks her way to them first, leave the store immediately.  Otherwise you will buy "reduced" black and white stripey tights just to make your trip "worthwhile".

Too shiny?

8. Learn from the past.  If last year buying tights in the sales resulted in size XX tan tights that are so big you can pull them up over your tits, or red lacy tights that make your legs look as if they have a horrible disease, then perhaps buying tights in the sale isn't something you do well.  Note this argument doesn't apply to shoes, which will tell you when you must buy them.